In baby circles, Phthalates are the latest uh, oh. Just the look of the word sounds threatening–not to mention trying to pronounce it. And it is.

Phthalates are man-made chemicals which can potentially interfere with reproduction. A new study shows that Phthalates are showing up in children’s bodies (in urine specifically). That’s not good news for children’s health.

Wondering how children are getting exposed in the first place?

Phthalates are used in the manufacture of cosmetics and plastic products. According to the Washington Post, children are exposed to Phthalates through the skin, liquids, and even air. Shampoos, lotions, powders, diaper wipes pose potential threats.

Want to know how to protect your child?

Avoid applying lotions and powders to your child, unless of course, advised to do so by a doctor. Opt for shampoos and other products that are proven to be Phthalate free. Ultimately, keep in mind the golden rule: the less chemical exposure, the better.